Question by Party: Marketing and advertising for professional help please?
Direct marketing is continuing to become more ________ oriented.
Which of the following is NOT a reason that direct-mail marketing drives approximately one third of all U.S. direct marketing sales?
less expensive than TV and magazine ads
high target market selectivity
ability to be personalized
measurable results
flexibility
What characteristic of niche sites makes the medium MOST appealing to marketers?
Neal Murphy sells his company’s unique gift items on television programs broadcast on a channel that is entirely dedicated to selling goods and services. Neal is using ________.
ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain
Which of the following is a factor that is likely to push a company to decide NOT to enter international markets?
The company’s home market is stagnant.
The company would have to redesign its products.
The company needs to counterattack international competitors in their home markets.
Foreign markets present higher profit opportunities.
Global competitors have offered similar products at lower prices.
Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?
political stability
population density
education
income distribution
consumer lifestyles, beliefs, and values
An international company that takes a(n) ________ view takes into account the entire global supply chain and marketing channel, forging an effective global value delivery network.
Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products
To maximize the toothpaste market in China, Crest needs to convince more of the Chinese population to brush their teeth. Which of the following would Crest be most likely to use to accomplish this?
A long-standing charge against intermediaries is that they mark up prices beyond the ________.
Large marketing companies can use patents and heavy promotion spending to ________.
Environmentalists assert that the marketing system’s goal should be to maximize ________.
Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT which one?
honesty
fairness
citizenship
competitiveness
responsibility
Best answer:
Answer by Pascal Perry
Dear Party,
Here’s my answer.
1. Direct marketing is continuing to become more ________ oriented.
> online (email + web)
2. Which of the following is NOT a reason that direct-mail marketing drives approximately one third of all U.S. direct marketing sales?
a. less expensive than TV and magazine ads
> b. high target market selectivity
c. ability to be personalized
d. measurable results
e. flexibility
3. What characteristic of niche sites makes the medium MOST appealing to marketers?
> Responsiveness, because segmentation drives better results, significantly, but needs more work from marketers
4. Neal Murphy sells his company’s unique gift items on television programs broadcast on a channel that is entirely dedicated to selling goods and services. Neal is using ________.
> home shopping channel marketing
5. ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain
> business-to-consumers (B2C)
6. Which of the following is a factor that is likely to push a company to decide NOT to enter international markets?
a. The company’s home market is stagnant.
> b. The company would have to redesign its products.
c. The company needs to counterattack international competitors in their home markets.
d. Foreign markets present higher profit opportunities.
e. Global competitors have offered similar products at lower prices.
RATIONALE: b) The company would have to redesign its products. Because it’s a cost (that could be significant) that the company has to pay upfront to enter the market. a) and d) are favorable reasons to enter international market. c) could be perceived as an hindrance to enter other national markets, but of a lesser extent because the company in its own country is probably already competing with those competitors, so doing the same outside its national market doesn’t really make any difference. e) is an stronger hindrance to entering other national markets, but not as much because products can be sold at slightly higher price since there’s always a place for better quality products. Anyways, the company will still have the choice to adjust its prices to match competition.
7. Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?
a) political stability
b) population density
c) education
d) income distribution
> e) consumer lifestyles, beliefs, and values
RATIONALE: e) consumer lifestyles, beliefs, and values. First because this one is driven by or includes all the other factors. Second, it’s the highest factor in the socialcultural scale.
8. An international company that takes a(n) ________ view takes into account the entire global supply chain and marketing channel, forging an effective global value delivery network.
> 360-degree view
9. Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products
> charging
10. To maximize the toothpaste market in China, Crest needs to convince more of the Chinese population to brush their teeth. Which of the following would Crest be most likely to use to accomplish this?
> (forgot to provide alternatives)
11. A long-standing charge against intermediaries is that they mark up prices beyond the ________.
> reasonable, acceptable
12. Large marketing companies can use patents and heavy promotion spending to ________.
> outshadow competitors and hamper new players from entering the market.
13. Environmentalists assert that the marketing system’s goal should be to maximize ________.
> consciousness
14. Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
> sustainability
15. The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT which one?
a. honesty
b. fairness
> c. citizenship
d. competitiveness
e. responsibility
—Pascal Perry
Online Findability and SEO Strategist
Know better? Leave your own answer in the comments!
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(out of reviews)
