Tag Archives: Ecommerce

Niche Retail Launches New Interactive Website Focusing on eCommerce Capabilities

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Niche Retail Launches New Interactive Website Focusing on eCommerce Capabilities












Sylvan Lake, MI (Vocus/PRWEB) January 18, 2011

Niche Retail LLC, an industry leader in providing world-class eCommerce solutions, announces the launch of its new website. Through interactive features and a content-rich approach, the new NicheRetail.com tells the story of where the company comes from, and where it is taking leading national and international brands.

“The new website showcases the work we do with our partners. It also provides a place to express our “Niche” perspective on retail, eCommerce and technology trends,” said Niche Retail President Jeff Grice.

“We have completely revamped our service messaging in order to better demonstrate the value of Niche to potential partners. And we have established a showcase for each of our partners to promote the work we’ve done for them but also to promote their brand and products.”

Truly a niche in the eCommerce industry, Niche Retail not only designs, builds and operates Direct-to-Consumer and Business-to-Business online sales channels for premium brands, but offers a range of services including: Internet Strategy, Direct-to-Consumer & Retail Solutions, Marketing and Merchandising, Channel Support, Customer Care and Customer Relationship Management, Warehousing and Logistics, and Business Intelligence.

“Niche is distinctive. A key goal of the new site is to demonstrate our unique capabilities to the community we service,” said Niche Retail Visionary and Founder Brad Sorock.

Along with learning about the Niche Retail business, visitors of the new NicheRetail.com will get to know the Niche Retail family through interactive blogs and the overall experience. With a casual office atmosphere in Sylvan Lake, Michigan, Niche Retail welcomes pets, requires passion and encourages individuality of its approximately 50 employees. Job seekers can visit NicheRetail.com to take the culture fit quiz, view current job opportunities, and submit applications on the spot!

Founded in 2001, Niche Retail currently owns and operates their own retail web stores, and operates the eCommerce websites and distribution for brand manufacturers.

“The fact that we’ve created over 20 Niche owned and operated online retail stores over the past ten years is significant. Couple this with our focus as an eCommerce service organization that guides and enables international brands to establish their direct to consumer channel is very unique. Our retail stores have become an incubator for innovation and technology,” said Niche Retail Innovator and Founder Tyler Smith.

Niche Retail recently partnered with Magento – the world’s fastest growing eCommerce platform – to further advance its online sales channel capabilities. With the Magento partnership, Niche Retail is able to meet each of their client’s unique business needs by completely customizing the appearance and functionality of the brand’s retail web stores.

“The Magento eCommerce platform is a significant part of our strategy and we will be constantly updating the Niche site to reflect progress with evolving the Magento platform to exceed the growing needs of eCommerce partners,” said Smith.

About Niche Retail

As partners to leading national and international brands, Niche Retail is “everything but the brand” – designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which enable the branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in eCommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com/.

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Broad Marketing -vs- Niche Marketing

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Marketing strategies vary for all sorts of reasons, the most important being the return on investment. Niche marketing has proven to be a top marketing strategy that has a high R.O.I.

For instance, ServicesAreUs.com caters:

* first to those that want a home based business,

* then to those that want an online home based business,

* then to those that are interested in a specific home based business opportunity (Google Adwords, Adsense, Affiliate marketing, etc).

* How to create a website that search engines will reward with high page rank.

This strategy has proven to work well for those who do not want to limit their field of competition to one niche. This broad marketing strategy is used to allow webmasters to take advantage of multiple niches within one market. Niche marketing is an important factor in eCommerce.

As stated above, because I have started with a broad market I am able to also targeted niches within this market. This will allow ServicesAreUs.com to be an authority on online home based business strategy, planning and opportunities.

With niche marketing you are unable to compete in broader areas of your market without possibly misleading search engine robots about the theme of your website.

If I were a Niche website I’d target only a small segment of home based business opportunities. For instance, financial management, legal, home office setup, etc either one would be a good start for a Niche website.

Niche websites when structured correctly are very successful, since there are numerous avenues you can use to market to your audience.

The mistake novas online marketers make is not knowing the size of the market they are catering to. Some may think they are catering to a Niche market and it turns out to be a broad market.

Don’t worry about making a mistake like this because if you are consistently doing research on your market (broad or Niche) you will catch it soon and make the appropriate adjustments to your strategy.

Remember, mistakes are how we learn but research can prevent you from making multiple mistakes in the first place.

Many Niche marketers sell products such as downloadable books (eBooks) which is very profitable because when done correctly you have a targeted audience you can in most cases sell to many times over.

For instance, a “managing business finances” ebook may be attractive to those who purchased the “managing family finances” ebook.

Niche marketing is a great fit for those that have a tangible product. Many niche marketers use Affiliate marketing to assist in product sales.

Broad marketing on the other hand starts from the top of a market then branches out like roots on a tree. If structured correctly a broad marketing website will allow you to offer your audience more information.

Broad markets can compete with niche markets on some of the more targeted subnets. Some Internet marketers market via blogs which have proven to be as lucrative as having your niche or broad market on a website.

While there are many marketing strategies and tips you can limit the headache by concentrating on mastering one before integrating or moving to the other.

Will is the developer of ServicesAreUs, the online resource that provides information on Internet Marketing and how it is used to monetize various online business opportunities..
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First Steps to Successful Online Niche Marketing

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Niche marketing, or in other words, offering a particular product or service to a particular segment of buyers, has become the key to any successful business nowadays. Online niche marketing is based on the same principle – targeting a small section of the web users by providing useful and keyword optimized content. This form of marketing is so popular because it is cost-effective and less risky since you know what your customers want and can tailor your product or service accordingly.

There are plenty of factors that build up successful online niche marketing, but the first steps you make will largely be responsible for the success or failure of your business. In fact, you should make these steps even before you start planning any marketing strategy.

First and foremost, you need to find your online niche, i.e. the segment of users you will be targeting. As practice shows, finding a niche, which is underserved, is the safest bet today. That means you need to find a target market where demand is greater than supply. With online niche marketing it is not as difficult as it seems to be.

All the activity on the web is easily traceable thanks to keyword searches. That is, knowing what people are looking for will give you an idea what you can offer them to satisfy their needs. To research those keywords you can use either specially designed software or marketing tools offered by Google and Yahoo, such as Overture, for example.

Ideally, you need to find a niche with minimum competition. Run the keyword/key phrase in a search engine and see how many results it returns. If the number is less than 1000, consider the market not so competitive. In a rare case your search turns in zero links, meaning that you have managed to find a niche where there is simply no existing competition as yet, think why it is so. No matter how much you would like to believe it is because you are the first who discovered this market niche, the truth might be – the niche is so difficult to penetrate, that previous attempts of other companies failed.

In both cases, you need to come up with a unique product (or an enhanced version of the existing one) in order to attract the potential buyers. One component of successful online niche marketing is to put yourself into your customers’ shoes. With all the supply in the chosen niche, what kind of product or service is still lacking? Even if there is little or no competition, the audience you are targeting may respond poorly to the product you offer simply because it was not adjusted to their unique needs.

However, identifying your potential customer circle is not yet enough to start a niche marketing strategy and ad campaign. The next step should be accumulating substantial information about the niche. You should be well-educated about the subject; you should be able to speak the language of your customers. Of course, it helps to have a genuine interest in the field or even be an expert in it. If you choose a niche you know little about, you are bound to make mistakes, which eventually may ruin your business. Your clientele will be more convinced in your online niche marketing campaign if they feel your enthusiasm and passion about the subject.

Whether you are a successful marketer or not, there is a tool you need to know that can instantly explode your income. Check out my recommended site below for details.

Davion is your near-Guru Niche Marketer who uses automated software heavily to grow his empire of niche blogs. Everyone should work smarter, not harder. Steal a peak at his secret niche marketing weapon Niche Empire Generator today! Also read one of his popular articles on niche marketing secrets.
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Niche Marketing â?? More Ways to Find your Niche Market

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A lot has been said about niche marketing, its advantages, and ways to find a profitable online niche. Today, no small business can deny the obvious benefits of narrowing your search when looking for online niches that can be potentially profitable. But, unfortunately, not all Internet business owners are creative enough to come up with new ways of researching underserved online market niches.

No doubt, everyone, who has ever tried their hand at niche marketing, knows that keyword research is an absolute must. Everyone knows about such tools as Overture and WordTracker. Everyone has tried Google search to find out what the competition rate for a particular keyword is. Andâ?¦ many stopped just here, assuming that the research is done, the niche is found, and once the website is built they can sit back and watch the revenue grow.

All is not that simple and fast, though. In order to discover really profitable niches, you need to dig deeper and take an advantage of many more tools the Internet offers. You may have never thought to use them in your research â?? and deprived yourself of an excellent opportunity to mine loads of niches craving for quality supply. Here are a few examples how you can expand your search:

1. Use popular online auctions like eBay to find out what people are selling most often, what categories are the most popular, and get ideas about the numerous sub-niches, which may inspire you for further search. EBay is a fantastic research tool, because it offers lots of useful data to its sellers, including the most demanded categories and products, items which get the highest bids, average start and sold prices on particular products, top keyword searches, etc. In fact, you can even get a prognosis on what is likely to be hot with customers in the future! You just canâ??t ignore this wonderful research opportunity in your niche marketing.

2. Try to check websites, which unite people according to their interests. MeetUp and GroupsGoogle are some of the examples. Browse through the categories and see what people find the most interesting and what topic is the hottest. Chances are â?? you will be surprised to uncover the niches you never thought of.

3. If you already have a broad niche in mind, but want to narrow it, search for the news on your topic and see what the top viewed pieces are. Use the same tool (if available) on the websites offering a variety of information on your topic â?? look what articles get the highest number of reads.

Generally, any kind of website that reflects the audienceâ??s interests and opinions can and should be used as a powerful niche marketing tool. If you take time to look around, you will realize that the Internet abounds in opportunities to help you on each and every step of your market research. Inventing new ways of researching untaken niches can provide you with even better results than all the common search tools niche marketing entrepreneurs normally use.

Discover a powerful tool from my income blog that can complement your niche marketing techniques to fire up traffic, sales and subscribers.

Davion is your near-Guru Niche Marketer who uses automated software heavily to grow his empire of niche blogs. Everyone should work smarter, not harder. Steal a peak at his secret niche marketing weapon Niche Empire Generator today! Also read one of his popular articles on niche marketing secrets.
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