Finding your niche: a handbook for entrepeneurs

Why do small businesses fail? Anyone can start a successful business – if they know how. Laurence J. Pino, in this ground breaking book, explains that entrepreneurial success depends on one crucial first step – finding your niche – and provides a clear plan of action for doing just that. – discover your strengths, talents and assets; – access the marketplace; – develop your ideas; – understand every aspect of your business operation; – build a profitable career.

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