Tag Archives: Market Niche

Finding a Market Niche

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www.EmpoweredBusinessWoman.com Finding a market niche can be a tricky process. I this video I am sharing seven steps to help you clarify what yours could be.

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Using Google’s SKtool To Find Niche Ideas

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How to use Google’s search based keyword tool for to find niche ideas … “find niche market” “find a niche market” “market niche” “marketing niche software” “niche advertising” “niche business” “niche company” “niche definition” “niche finder” niche “niche ideas” “niche keyword” “niche market definition” “niche marketing ideas” “niche marketing on crack” “niche marketing software” “niche marketing strategy” “niche marketing” “niche markets” “niche music” “niche retail” “niche software” ” …

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Helpful Questions and Tips on Niche Marketing

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My clients and students are surprised and delighted to discover that a refined niche
marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and “who” questions like the following:

“Where” Questions
Where do you consistently find kindred spirits?
Where are you most credible?
Where is there the greatest need coupled with the greatest appreciation for your work?
Where do the people who need your work most often have breakdowns that would cause them to hire you?

“Who” Questions
Who is naturally drawn to you and to your work?
To whom are the things that seem obvious to you a revelation?
Who is traveling a path that you have successfully walked yourself?
Whose language do you speak?
Whose concerns can you reliably anticipate and address?
Whom is it easy for you to serve?

Knowing and working from your strengths are essential parts of developing your niche marketing strategy
There are probably several ways in which your strengths can add value in the marketplace. Therefore, developing a niche is a process of exploring several possibilities and gradually refining them.

You might think about developing a market niche as akin to planting a garden. You start by planting lots of seeds rather close together. As these germinate, you keep the strongest sprouts and remove the others. As your garden grows, you will continue to thin and prune until only the strongest and healthiest plants remain. Along the way you give away or compost the seedlings and trimmings; nothing is lost.

As you refine your niche marketing strategy, you’ll grow in integrity and confidence. With time, you’ll know with certainty which customers are right for you, and you’ll attract more of them.

Are You Afraid of Using Niche Marketing Because it May Turn Away Business?
As you refine your market niche, you may experience some anxiety that focusing on your niche will deprive you of needed business. What do you do if someone outside of your niche wants to hire you?

Talk to them. See how well you fit. There is nothing about a focused niche that says you cannot work with a variety of clients. The point of a niche is not to confine you, but to create the healthiest ecosystem for your business. Focusing your market niche is like focusing a great searchlight that can be seen for miles around. Your searchlight may attract people from beyond your niche precisely because you have defined that niche.

While you always have the option of working with anyone who is attracted by your focused niche, do beware of trying to be all things to all people. Not only are you likely to fail at this, but you run an increased risk of coming across as inauthentic and insincere. The cost of not applying a niche marketing strategy is not being recognized for the offer that you are and not having a fulcrum from which to leverage that offer for increased effectiveness, service, and prosperity. The longer you persist in marketing to everyone and anyone who could conceivably hire you, the more certain it is that you will burn out, leaving yourself and your clients or customers dissatisfied. In order to make a compelling declaration of what you are up to, you must be willing to say “no” to those clients, projects, and possibilities that are not well within the scope of your passion and your expertise.

It is important to look to the market to see what your prospective customers and clients want. But look with a keen eye for how the needs and desires of the market match your strengths, talents, and passions. Say “no” to the opportunities that are a poor match, so that your vision and resources can be focused on the projects and relationships that are most likely to succeed.

Find out more about small business marketing at AuthenticPromotion.com.

Molly Gordon, MCC, is a leading figure in business coaching and personal growth coaching. Join 12,000 readers of her Authentic Promotion ezine to grow your strong business while you feed your soul.
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Market Niche: 5 Key Reasons You Want to Niche

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“I’m a management consultant with over twenty years experience in many areas of management, from marketing, to sales, to customer service, and I am skilled at sales presentations, and negotiations. I’ve worked for Fortune 500 companies, have my MBA, and to get business I attend networking meetings, and have a website. Yet, I’m not getting any business.”
Does the above description sound like any one you know? The problem is this person is presenting themselves as a “Jack or Jill of all trades”, and they’re looking for any type of business consulting work they can get. The result is they’re not getting any business, because they’re not “standing out from the crowd” as a specialist or expert, and they don’t have a clearly defined market niche.
Part of developing your marketing strategy is narrowly identifying whom you will sell your products and services to?your market niche. Not all management consultants, bookkeepers, or event planners are alike. Each of us possesses unique experiences, knowledge, skills, and talents to offer. It’s important to take time and invest some energy to define your Ideal Market Niche? the market you are uniquely qualified to serve.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER.
What is a Niche?
A niche is also a group of people whom?
* Have common issues and problems
* Hang out together in organized groups
* Are large enough in number to be a profitable market (but not too large)
The most successful solo entrepreneurs offer a highly specialized service to a market niche. For example, rather than being a general management consultant, a person may do management consulting for chiropractors. You must niche so you can draw attention to yourself, and communicate why you are unique. You don’t want to be perceived as doing the “same type of work” as everyone else; you want to be known as a specialist or an expert in your field.
Many business owners are concerned that if they focus too much, they will miss other opportunities. Actually, the opposite is true. Defining your market niche market before you embark on implementing your marketing strategy is important. Following are the 5 reasons why you want to niche:
1. Managing your marketing activities get much easier.
You can maximize your marketing budget dollars by targeting your defined market niche. You’ll know exactly where to advertise, and where to look to find ezines and related sites that are catering to your market.
2. It gets easier for people to talk about you, and refer business to you.
This is because they will know exactly whom you serve, and what products and services you offer.
3. It’s much easier to become known as an expert at what you do.
Because of your focused efforts to serve a specific niche, you’ll have an upper hand in establishing yourself as a leader in your industry.
4. It’s easier to develop products and services.
A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific market niche.
5. You can cater your website to your niche market.
You can develop your website to help your market niche find solutions to the problems they are experiencing. Your website can then be optimized for search engines so that your niche market can find you easily.
The clearer you are about who your market niche is, and the more passionate you are about helping them solve their problems, the more likely your revenues and income will substantially increase!
Copyright 2008, Bonita L. Richter

Bonita L. Richter, MBA, teaches coaches, consultants, and solo professionals how to market their businesses to increase sales , income, and generate wealth. To download her popular and *FREE* Money and Marketing spreadsheet tools, and BONUS gifts visit ===> http://www.Profit-Strategies.biz/Templates.html
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