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A niche market is simply a narrowed target market. Developing a niche takes some time, research and thought – but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on.
Below are 4 criteria to think about and explore when trying to choose the ideal niche for your company:
1. the niche “fits” you
* your unique knowledge, gifts and strengths are a match with the niche
* you like to work with these kinds of people and environments
* you can utilize your expertise in this area and become known as an expert
* you have contacts and/or experience with this niche
* you are passionate and knowledgeable about this specific niche’s issues and problems
2. the niche market is the right size
* not too large that it is impossible (in terms of money, time and resources) to market to it
* not too large that the big companies (who have the money, time and resources) have targeted it
* not too small that there is not enough people to justify and sustain your marketing and business efforts
3. there is competition in the niche
* if there is no competition it usually means that there is not enough demand for any products and services, and there doesn’t exist potential for growth in this niche
* you need to be sure that the people in this niche know they have a problem and are actively seeking a solution
* there should be potential for prospective partnerships and collaborations with other businesses serving the same niche market
4. The niche is reachable and receptive
* you have several different ways to connect with prospects and clients in this niche – i.e. media, publications, online and offline strategies, etc.
* you need to make sure there are several ways in which you can be highly visible to the people in this niche, i.e. writing, speaking or networking
* this niche market is open to getting help and spending money on products and services to aid them
Use these 4 points as a guide to helping you choose a particular group of people to offer your products and services to. Remember that when you choose a niche market to focus your marketing on, this doesn’t mean that you can’t work with others who may come to you – via your website, speaking engagements, referrals and so on. All it means is that your efforts and resources are focused on marketing to your niche and getting really well known in your niche.
Many people get panicked at the thought of having to choose one niche only and spending the rest of their business lives catering to them. Don’t forget that marketing is a process that changes and grows as you and your business evolves. You can always refine your niche market as you learn more and there’s nothing stopping you from having multiple businesses that cater to different niche markets!
With online marketing, you don’t need to study for years until you can reap rewards. There are sound business concepts that have been taught and proven to be true by some of the most highly successful marketers in the world. What is the top sound principle that will ensure your success? It’s choosing the right niche market.
What is a Niche?
A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the exact bait they like the best – This, in essence, is the basis of niche marketing.
Obviously, besides craving your product, the niche members must also have money to spend. If they have empty wallets, they simply won’t be able to buy anything. You’ll want to target people who are willing and able to spend money.
Why bother marketing to a Niche?
Unless you’re a huge corporation with a matching huge budget, niche marketing is the way to go. Most large corporations dismiss niche markets because they’re not trying to make an additional $1000 to $15000 per month like many home-based business entrepreneurs and other small business owners. They’re seeking to make millions per month – and that’s good for you because you don’t have to compete with those companies that have massive marketing budgets.
Researching to Find Niches -
In order to find niches, you can search places online where the ‘niche’ people hang out. Here are some productive places to discover niches:
1) Go to google or your favorite search engine and search for keyword + forum. For example, if you’re interested in helicopters, you’d search for helicopter forum. Look thru the postings, questions, answers and concerns expressed by the forum members. This will give you some good ideas for common problems and how you can address them with a product offering.
2) The online auction site Ebay is another good place to look. Just go to pulse.ebay.com to view the top selling products. This should give you a good idea of what’s hot right now. If you can satisfy one or more of these niche markets, you can do well.
3) Look thru the postings of online groups, such as groups.google.com, groups.yahoo.com and groups.msn.com – as with the forums, look for needs that aren’t being fulfilled.
4) Check the top selling products at amazon.com – see what’s hot right now and if you can offer a similar or complimentary product, you may have found a profitable niche.
5) You can also get a good feeling for the market by going to www.google.com/trends to see what people are currently looking for.
6) Go to 43things.com, a website where people list things they’d really like to accomplish. You can get some great niche ideas here.
What to do after you’ve found a Niche -
Now that you’ve found a potentially profitable niche, it’s time to find a product you can sell to that niche. Good choices are ClickBank, LinkShare, Commision Junction, Amazon, etc. Decide on the product to fill the need of the niche, then use a Pay-Per-Click(PPC) campaign to drive traffic thru your affiliate link.
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