Tag Archives: Unique Visitors

Q&A: What’s a good unique visitor per month # for a small, niche biz-to-biz website?

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Question by kathiefitzg: What’s a good unique visitor per month # for a small, niche biz-to-biz website?
In trying to measure website effectiveness, what’s a healthy number of unique visitors per month for a small business-to-business, niche market website?

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Answer by G N A
You use month-to-month, or day-to-day tracking. There isn’t a ‘one size fits all’ number you can use. All businesses have different metrics and it takes accurate tracking to get them.

The way to do it is take whichever way you are going to measure, daily or monthly and use the first day/month as your base-line number.

Let’s say day one you received 10 unique visitors. That’s your base-line to track what your numbers are over a period of say a month. Tracking using your baseline number let’s you see if a specific day of the week, time of the day, etc. brings more traffic.

While you’re at it, you’ll also be tracking the advertising you’re using to get the traffic.

Most marketers use a monthly metric because it’s not as tedious as doing this every day – unless you are really bored.

Knowing what marketing tactics are bringing you the traffic, which sources are bringing targeted traffic and which aren’t is also a part of it.

Have fun.

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